Is your brochure personally connecting with your audience?  A winning brochure design connects personally with your audience. If your brochure spends more time talking about how great your small business is versus life from the customer's perspective, it will more than likely end in the trash.   Point out the things that make your business unique from your perceived competitors.  State some personal values that play a part in the way you conduct business on a day-to-day basis.

What do I want my brochure to achieve?  An effective brochure design will speak in the customer's language. It's vital to remove any technical language your customer doesn't understand. The simpler your communications are, the easier to connect with your target market.  Focus your brochure on delivering on a clear, compelling message. Avoid the common mistake to pack your brochure with endless information and lack of focus. 

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